Left brain vs right brain thinking Essay Example | Topics and Well Written Essays - 750 words

Left brain vs right brain thinking - Essay Example The left hemisphere is usually associated with symbolic processing as well as rational thinking while the right hemisphere is for art, intuition and creativity. Information from the Center for Educational Research and Innovation also points out that the left brain is verbal, logical and analytical, while the right brain is more emotional, holistic, synthesizing and visuo-spatial in its operations (Neuromyth 6, 2013). The proofs for the asymmetry of the human brain are not only scientific but also a result of a long period of study of biology and evolution. In fact, according to Hellige (1993), asymmetry in the human brain affects behavior, although, because of a lack of substantial evidence, this proof still sounds more like mere speculation. Moreover, he adds that other species of animals also have asymmetries too, thus there seems to be no reason why human beings should not exhibit the same quality. Another thing is that sometimes the theory of asymmetry is contradicted by others because it seems that differences in right and left brain functions are only pronounced in certain individuals but are weak in others. However, the fact is that individuals differ in their asymmetry or in the way the right and left hemispheres interact. Perhaps, for some it is more pronounced and for others it is not that obvious, especially among â€Å"whole-brained† people, or those with more or less balanced functioning of both brain hemispheres (Oflaz, 2011). Another reason why asymmetry is sometimes not obvious is that it gradually develops and evolves throughout one’s lifetime and throughout evolutionary history. Moreover, another reason why sometimes the differences between the two brain hemispheres are unnoticeable is that asymmetry is affected by several biological and environmental factors from the moment the brain forms in the fetal stage up to

MK 491 Seminar in Marketing Essay Example | Topics and Well Written Essays - 1000 words

MK 491 Seminar in Marketing - Essay Example Company’s distinctive capabilities refer to the ability of the company to give the customer the value of the product as the customer desires. The company has to ensure that the product they are selling has some added value that will attract the customer. The prices set for products or services should suit the desire of the customer. The strategy of the organization is determined by the capabilities of the organization. Capabilities of a company refer to the things the company does best, to develop their business and to differentiate the products and services in the market. The capabilities of the organization must aim at meeting the demands of the customers (Zwick & Cayla, 2011). These capabilities determine the value added to the products and services. The capabilities of a company should also be exclusive to that company, so as to prevent imitation from competitors. A lot of corporate capabilities enable the company to achieve its strategy. The introduction of a new product to the market requires the consideration of the following factors. First is the estimation of the market opportunity for the new product this will make an estimate the market prospective and the character of the opportunity. Second is to come up with a support system for the new product that will deal with the identification of issues concerning the new product. Also, consider carrying out test marketing just before launching the new product in the market. Finally, the organization could consider formulating forecast of the sales that looks into the market response to alternatives of the new product. Segmentation of the market refers to the process used to spot major groups that have similar customer habits and the same characteristics. The advantages of market segmentation include: the company is able to set up marketing strategies that focus on the varying groups the company can develop new products or services that